Paper accepted, grants, and software

Hi all,

We are happy to announce that the paper “Automated Adaptive Selling” by prof. dr. M.C. Kaptein, prof. dr. Petri Parvinen, and prof. dr. Rick McFarland was accepted for publication at the European Journal of Marketing. We will be posting a pre-print of the paper here as soon as it is available, but do contact us if you are interested in receiving a copy directly. The paper describes tree (large-scale) field evaluations of the effect of automatically adapting, at the individual level, influence strategies in e-commerce. The paper present both the empirical evaluation, as well as extensive simulations showing the effectiveness of the algorithms used.

Next, we are proud to say that Xynthia Kavelaars her research proposal with NWO has progressed into the next round; congratulations to Xynthia!

Finally, we would like to share some of the new software projects we are working on (see Primarily, see the “contextual” repository for a great [R] package by Robin van Emden created to perform evaluations of bandit policies.

That’s it for now, enjoy the holiday!